TRADE MARKETING
We are your eyes in the LATAM travel retail business.
We support international companies to ensure that brand plans are properly executed at the retailer´s shops, by establishing a solid relationship with the operation teams and providing insights on consumer behavior, market and category trends.
- Store Check
- Planogram Check
- Reports
- Advertising & Promotion Implementation
- Staff Incentive
- Staff Training
- Secret Shopper
STRATEGIC PLANNING
We develop plans to deliver outstanding results.
We serve as a point of contact between brand managers and retailer operations, supporting market executions, tracking competitive activity and category issues, identifying existential and potential opportunities, providing feedback on consumer’s needs in order to lead to superior results.
- Market Research
- Develop Promotion Plan
- Consumer Behaviour
- Pax Trends
- Competitor Analysis
- Identify Key Locations
DATA INTELLIGENCE
We use data to keep track of campaign promotions, inventory and assortment to assist brands evaluate and understand marketing trends, access product forecast and establish effective strategies for their businesses.
- Promotions Evaluation
- Tailor-made Reports
- Inventory Management
- Forecast Analysis
- Assortment Analysis
WHAT WE DO
EXECUTION
PLANNING
FOLLOW UP
REPORT
ANALYSIS
ABOUT US
Based in Rio de Janeiro, TRS LATAM, is the first travel retail focused consultant to serve global brands throughout Latin America. We are a specialized team with vast experience in the duty free business and with a solid relationship with the top Duty Free operators. We offer tailor-made services to assist global brands in achieving their business objectives within the region. A constant field presence allows us to assure that the brand’s strategic plan is being properly executed and deliver monthly analytical reports according to the client’s priorities.
Our main goal is to deliver local solutions for global brands.
OUR TEAM
FERNANDA THOMÉ
DIRECTOR
Fernanda Thome founded TRS LATAM in 2014 after over 10 years working for Dufry Brazil as a Procurement Manager. She identified an opportunity to expand her business within the travel retail business.
PATRICIA BARRETTO
KEY ACCOUNT MANAGER
Patricia Barretto joined TRS LATAM in 2017 to develop new clients and locations. She plays commercial and trade marketing roles, discovering opportunities and developing the brands in the Duty Free market.
WHERE
We provide services which cover airports and border stores in South and Central America: Brazil, Argentina, Uruguay, Chile, Peru, Ecuador, Colombia, Panama and Mexico.
CONTACT USOUR CLIENTS
TESTIMONIALS
Maíra Silva Musetti
