Travel Retail · Latin America
Local Solutions for Your Global Brand
Your brand’s eyes, ears and hands in LATAM Travel Retail.
Travel Retail · Latin America
Your brand’s eyes, ears and hands in LATAM Travel Retail.
About Us
TRS LATAM is a specialized consultancy focused exclusively on Travel Retail in Latin America. Based in Rio de Janeiro and operating since 2014, we work across Brazil, Argentina and Uruguay, covering the region’s key airports and border stores.
The company is led by Fernanda Thomé, Managing Director, former Procurement Manager at Avolta Dufry Brazil, with over 20 years of experience in the industry and more than a decade supporting global brands and duty-free operations across the region.
We work as a local extension of global brand teams: translating global strategy into consistent execution on the ground, with clear reporting and measurable results.
Former Procurement Manager at Avolta Dufry Brazil, Fernanda has spent over 20 years inside LATAM Travel Retail, on both the retailer and the brand side of the table. She leads every client relationship personally.
Solutions
On-the-ground execution of brand plans at retail: in-store activations, visual merchandising and planogram implementation, POSM coordination and staff training, all aligned with brand standards and adapted to each market’s reality.
A single point of contact between brand managers and retailer operations. We support market execution, track competitive activity and category dynamics, and identify opportunities, keeping plans focused on measurable results.
Data-based tracking of promotions, inventory and assortment. We help brands read market and category trends, improve product forecasting and build effective strategies for the region.
Experience across spirits, confectionery, beauty and consumer goods, built over more than a decade in duty-free and airport retail across Latin America.
FAQ
TRS LATAM is a specialized consultancy focused exclusively on Travel Retail in Latin America. Based in Rio de Janeiro, we act as a local extension of global brand teams, delivering trade marketing, strategic planning and data intelligence in duty-free and airport retail.
We operate across Latin America, with our core focus on Brazil, Argentina and Uruguay, covering the region’s key airports and border stores.
TRS LATAM is led by Fernanda Thomé, Managing Director and former Procurement Manager at Avolta Dufry Brazil, with over 20 years of experience in Latin American Travel Retail. She leads every client relationship personally.
In-store activation execution, visual merchandising and planogram implementation, staff training and brand education, sales intelligence and performance analysis, and strategic planning and consumer insights for Travel Retail.
We work as a local extension of global brand teams and a single point of contact between brand managers and retailer operations, translating global strategy into consistent, measurable execution on the ground, with clear reporting.
Contact
Looking to strengthen your brand execution in LATAM Travel Retail? We would be pleased to discuss how TRS LATAM can support your brand on the ground.
Schedule a call